Engineering Trust: Reciprocity in the Production of Reputation Information

نویسندگان

Gary E. Bolton

Ben Greiner

Axel Ockenfels

چکیده

Reciprocal feedback distorts the production and content of reputation information, hampering trust and trade efficiency. Data from eBay and other sources combined with laboratory data provide a robust picture of how reciprocity can be guided by changes in the way feedback information flows through the system, leading to more accurate reputation information, more trust and more efficient trade.

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